Commitment Intelligence for Urgent Renters

Stop browsing. Get matched before you even start looking.

Circe reads your signals, a job offer, a PCS order, an enrollment date, to predict your housing need before it becomes urgent. Your Top 3 decided before you ever start browsing. Free to swipe.

🏠 Urgent Renter? You're in the right place. 🏢 Operator? See what Gida sends you → 📈 Investor? See the raise →
🏆Veterans United Home Loans Housing Innovation Prize · Winner, 2026 · Missouri Startup Weekend
🎓UChicago Booth SNVC · Semi-finalist, 2025
🌍Estonian Startup Committee · Globally Scalable, 2026
🧠American Psychological Association Grant · Awarded, 2024
🏛️The Residency Vienna · Accepted, 2026
⚡Tesla Venture Studio Pitch Competition · Finalist, 2026
🥊Southside Pitch Competition · Finalist, $40K Prize · Chicago
🏆Veterans United Home Loans Housing Innovation Prize · Winner, 2026 · Missouri Startup Weekend
🎓UChicago Booth SNVC · Semi-finalist, 2025
🌍Estonian Startup Committee · Globally Scalable, 2026
🧠American Psychological Association Grant · Awarded, 2024
🏛️The Residency Vienna · Accepted, 2026
⚡Tesla Venture Studio Pitch Competition · Finalist, 2026
🥊Southside Pitch Competition · Finalist, $40K Prize · Chicago
The Problem

For urgent and committed renters, the rental process breaks down every time.

Not because you can't find a listing. Because nothing reads your signals early enough, a job offer, a PCS order, an enrollment date, to predict your need before it's urgent. By the time you start searching, you're already racing the clock, browsing, messaging, negotiating, with no way to know upfront whether any of it will actually align.

$4.1B
TAM, Full US Renter Market
$126–180M
SAM, Urgent & Committed Movers
23M
Renter Turnovers / Year, US
How It Works, In Real Time

Matched before you ever start browsing.

Circe reads your timeline and commitment signals first, an enrollment date, a job start, a PCS order, and decides who's actually right for you before you see a single listing. Not a filtered search. A decision, already made.

01

Reads signals of commitment to lease

Your intake and commitment signals decide which operators are surfaced, before any browsing happens. Not a filtered search result.

02

Smart matching to aligned operators

Circe surfaces exactly 3 operators whose alignment on budget, timeline, and terms is already resolved. Free to swipe through. Nothing left to negotiate.

03

Life cycle retention

Circe learns your monthly rental financial behavior after your lease starts, building a portable record of how you move, so your next search starts pre-solved.

Circe · Intake
Your timeline
PCS orders · reporting in 30 days
Verified signal
Military orders uploaded ✓
Circe · Deciding
Alignment score
Reading
Budget, timeline, and terms match
Your Top 3
96%
Preview · Lakewood, WA
Budget, timeline & terms aligned
Free to swipe · activate to connect
Business Model

Free to browse. Pay only once you've chosen.

Browse & Swipe

Free

See your Top 3 and swipe through previews at no cost. No operator name or exact address shown until you activate.

Activate

$99 · One-Time Match Fee

Once you've picked one of your Top 3, activate to connect directly with that operator and move forward. Platform access, not a fee to unlock a landlord's contact.

Portable Rental Passport

$15/mo · Ongoing

Build a renter profile that carries forward — your commitment and payment history follow you, so your next search starts pre-solved.

Operators

Future Offer

Operators connect and lease with real, matched tenants. A dedicated operator offer is on the roadmap, not live today.

Why Now

Mobility is rising. AI is ready.

Institutional and cyclical mobility is accelerating, study abroad, corporate and military relocation, distributed work. AI-driven behavioral scoring is now technically mature and affordable, this infrastructure wasn't buildable at this cost or speed five years ago.

Meet the Founder

Bisola-Mariam, BM

Co-founder & CEO of Gida. My work sits at the intersection of behavioral science and housing infrastructure.

Presenting Gida on stage at Missouri Startup Weekend
Pitching Gida at Missouri Startup Weekend, 2026
Bisola-Mariam presenting to a room
Presenting Gida to the room

Long before Gida existed, I was researching the systems that fail people at critical life transitions — work funded in part by the American Psychological Association and the Institute of Politics' David Axelrod Reporting Grant, with support from the Polsky Center for Entrepreneurship and Innovation at the University of Chicago.

Five years inside property operations taught me what a credit score never will: who actually shows up, pays on time, and stays. I've screened tenants, filled units, and managed the relationships that make or break a lease — that operator's eye is what Circe is built from.

That same instinct for reading people carried into the business side. I've raised capital, sold directly to the people Gida serves, and built the audience below it, all myself.

Research, operator experience, and hands-on sales, marketing, and fundraising execution are the three legs of Gida's thesis. I build through storytelling and direct community connection — work you can find at the links below.

$250K
Raised
~$40K
Revenue to Date
$10K
Projected MRR
15K+
Combined Online Following · Waitlist Opens Dec 1
Moments

Building Gida, one room at a time.

Bisola-Mariam at the Veterans United Missouri Startup Weekend
Veterans United, Missouri Startup Weekend
UChicago News feature on Bisola-Mariam's research abroad
Featured in UChicago News
Team session ahead of a pitch
Prepping the pitch with the team
Bisola-Mariam speaking on stage
Making the case
External Validation

Recognized on the ground, not just on paper.

Gida has been presented and tested in front of real investors, operators, and founders, at startup weekends, pitch rooms, and industry events.

Investor conversation about Gida
In conversation with investors
Founders and operators networking
Networking with founders and operators
Startup event crowd
At the startup event
For Operators

Fill units with renters who are actually going to move.

Gida sends you urgent renters — people with a job offer, a PCS order, an enrollment date already in hand. No showings, no ghosting, no 30-day guessing game.

01

Pre-vetted demand

Every renter Gida sends has already cleared commitment screening — verified signals, not just a browsing history.

02

Zero showings

Circe's Top 3 matching means renters arrive ready to activate, not tour. Less time filling a unit, less vacancy cost.

03

Demand & retention insights

As Gida scales, operators pay for Circe's intelligence — who's likely to renew, who's a flight risk, before it happens.

For Investors

Fund the automation of a process that already works.

We didn't build to find fit, we proved it manually. 50+ placements. $30K+ revenue. Zero code. Now we're raising to automate what already works.

The Raise

$1M Pre-Seed · $10M Cap · SAFE

How Big Is the Revenue Opportunity?

Capturing urgent renters, one funnel stage at a time.

~20M
Renter Moves / Year, US
~60%
Are Urgent Renters (~10M)
~15%
Target Penetration, Year 5 (~1.5M)
$99 + $15/mo
Match Fee + Portable Rental Passport

1.5M urgent renters at $99 upfront plus $15/mo recurring is the revenue path we're underwriting to — built from moves and penetration, not a top-down TAM estimate.

The Proof So Far

What we proved before writing a line of code.

50+
Placements Confirmed
$30K+
Revenue in 7 Weeks
0
In-Person Showings
Momentum Since

What's building now.

5,000+
Waitlist Target, by November
2
Tenant Demand Pipeline Partnerships, In Conversation
How We Scale

Gida scales to 1M users at near-zero CAC by embedding directly into urgent renters' institutional pipelines.

100
Users Executed · Founders & Rotating Medicals · Zero-Install App · WhatsApp/iMessage
1,000
Users Active · International Medicals Coming to Chicago · Full Web Dashboard
5,000+
Full App Experience

Phase 1 — Direct community outreach. Phase 2 — Institutional partnerships. Phase 3 — Scaling through PMS integration.

Who Pays for Gida

Scalable by design — subscription-based revenue model.

Today
Upfront fee & monthly subscription fee model
Next
Operators pay for Circe's intelligence — demand and retention insights
After
Fintechs & insuretechs pay for Circe's proprietary data
See How It Works

See how Gida works, before you commit to anything.

Click through the real flow, intake, your Top 3, activation, exactly as it works. No forms, no waiting.

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Like what you see? Get Early Access — $10 →
Predictive matching

See your Top 3 decided before you browse

We walk through how Circe reads your real timeline, an enrollment date, a job start, a PCS order, and decides which operators are actually right for you, before you ever see a listing.

Free to swipe

See exactly 3, fully aligned

We show you what your Top 3 looks like, budget, timeline, and terms already resolved. Free to browse and swipe, nothing to negotiate by the time it's shown.

Your commitment profile

See how your next move gets pre-solved

We walk through how staying engaged with Circe after your lease builds a portable record of how you move, so your next search starts already solved.